DATA PROTECTION POLICY
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Live Data Solutions (hereinafter "LDS") offers various marketing, data management, prospecting, enrichment, routing, CRM, and multichannel campaigns services. In the context of these activities, LDS processes personal data as the case may be.
The purpose of this policy is to inform you, in complete transparency, of the processing carried out, the legal bases, the rights of the data subjects, and the guarantees implemented for the security and confidentiality of the data.
This document is intended for anyone whose data is processed by LDS (customers, prospects, contacts and campaign recipients), whether they are individuals (B2C) or professionals (B2B).
- LDS acts in accordance with the principles of the GDPR: lawfulness, fairness, transparency, data minimization, retention limitation, accuracy, integrity, and confidentiality.
- LDS maintains a register of processing operations, guarantees appropriate technical and organisational measures, and controls data transfers outside the EU if necessary.
- For each processing: purpose, legal basis, categories of data, recipients, duration, rights of individuals are clearly defined.
Under the GDPR, the following definitions apply:
- Personal data : any information relating to an identified or identifiable natural person.
- Processing : any operation or set of operations relating to personal data (collection, storage, modification, transmission, erasure, etc.).
- Data controller : the natural or legal person who determines the purposes and means of the processing.
- Data processor : a natural or legal person who processes data on behalf of a controller.
- Consent : a free, specific, informed and unambiguous indication of the data subject's consent to the processing of their data.
- First-time collector : data controller who collects data with the aim of marketing it
LDS has several activities, with GDPR roles that can vary by department.
| Service / Context | Role of LDS | Legal bases |
|---|---|---|
| Website, contact forms, customer/prospect management | Data controller | Legitimate interest or performance of the contract |
| Marketing / prospecting / enrichment campaigns (B2C) | Subcontractor (on behalf of clients) | Consent |
| Prospecting / enrichment campaigns (B2B) | Processor (on behalf of customers and for LDS) | Legitimate interest |
| CRM campaigns / email routing / SMS | Processor | Depending on the legal basis of the customer, usually consent |
| Processing of behavioral data (tracking, profiles, personalizations) | Joint controller | Consent |
Through the operation of its website www.livedata-solutions.com, LIVE DATA SOLUTIONS processes as Data Controller of personal data, on its own behalf, as part of the management of its customer and prospect file.
This data processing allows LIVE DATA SOLUTIONS :
- to respond to your requests on our offers or services when you provide your data through our forms;
- to contact you to offer you our offers or services and, if necessary, a demonstration,
- to send you the information and/or documents you wish to obtain;
- to communicate with you for marketing purposes and in particular by sending our newsletter;
- Understand your needs and preferences to better respond to your request;
Professional data relating to users and visitors to the LIVE DATA SOLUTIONS website are collected via forms and pages on the site, in particular the subscription to the newsletter via your professional email address and/or the contact form.
Category of data subjects.:
- Professional users and visitors of the LIVE DATA SOLUTIONS website
- Customers of LIVE DATA SOLUTIONS
Nature of the Data processed:
- Title
- Your company name
- First and last name
- Address e-mail
- Phone Number
- Your communication preferences.
Legitimate interest
LIVE DATA transfers your data only to OVH, the subcontractor for hosting the servers.
Thus, your data will not be disclosed to third parties unless the applicable law provides otherwise.
LIVE DATA SOLUTIONS makes personal data available for marketing and commercial prospecting campaigns for the benefit of these customers. This data is collected by partners for whom LIVE DATA SOLUTIONS acts as a processor.
LIVE DATA SOLUTIONS offers marketing campaign delivery services for its clients through:
- Data rental for commercial prospecting
- Email and SMS routing
- Campaign delivery through our partner network (affiliation).
Thus, LIVE DATA SOLUTIONS helps its clients to build marketing plans
- Select prospects for a marketing and/or communication campaign;
- Enable its customers to enrich their customer base with contact data
- To enable its customers to get to know its own customers better and therefore to retain them;
Different channels can be used to contact people: by post, by phone, by email, by text message and via media campaigns.
Operations allowing the personalization of the communication may be carried out in order to contact you only within the framework of your interests.
To carry out this processing, LIVE DATA SOLUTIONS acts exclusively at the request of its customers and on their behalf.
LIVE DATA SOLUTIONS never comes into contact with the persons whose data is processed on its own behalf.
Once the selection operation has been carried out by LIVE DATA SOLUTIONS, the data is either processed by LIVE DATA SOLUTIONS on behalf of the client (campaign routing) or transferred to the client or the client's trusted third party.
LIVE DATA SOLUTIONS does not collect data directly from natural persons.
It is its First-Collect Partners, owners of files, who collect data from individuals and who then transmit their database to LIVE DATA SOLUTIONS to create a database for marketing.
As part of its partnerships, LIVE DATA SOLUTIONS only contracts with companies that are committed to complying with the legislation in force in the context of the processing of personal data.
The personal data that LIVE DATA SOLUTIONS processes comes from file owners from the following fields of activity:
- E-merchants
- Satisfaction surveys
- Sites media
- Competitions / Co-registration
Category of data subjects.:
- Users of Partner Sites
- Consumers who are natural persons
Nature of the Data processed:
- Title
- Mailing address
- Address e-mail
- Phone Number
The personal data collected in connection with these services is used for the purpose of providing services and marketing (commercial prospecting) for our customers.
The legal basis for the processing is the consent of the data subjects at the time of data collection.
LIVE DATA SOLUTIONS therefore only processes personal data for which you have previously consented to the purposes
LIVE DATA SOLUTIONS uses the subcontractors listed below (section VI) m the data may be transferred.
As part of its personal data processing (BtoC) activity on behalf of its partners and customers, LIVE DATA undertakes to comply with
- the provisions of Law No. 78-17 of 6 January 1978, as amended, relating to information technology, files and freedoms, Regulation 679/2016 of 27 April 2016 on the protection of personal data
- the applicable provisions of the ePrivacy Directive, in particular transposed into Article L34-5 of the Postal and Electronic Communications Code, governing commercial prospecting by email and SMS.
- for telephone prospecting operations, LIVE DATA complies with the provisions of the Postal and Electronic Communications Code, as well as Law No. 2023-451 of 19 June 2023 known as the "Cazenave" Law, in particular with regard to authorised hours, management of oppositions, identification of the caller and prior consultation of the Bloctel opposition list.
LIVE DATA SOLUTIONS processes personal behavioral or advertising targeting data to offer services for the enrichment of pre-existing customer files belonging to its customers.
It is important to emphasize that the client of LIVE DATA SOLUTIONS who processes its own database enriched with behavioral data remains responsible for the processing of this database and therefore determines its sole purposes.
LIVE DATA SOLUTIONS undertakes to use personal data, behavioural data or advertising targeting data only in the context of the services of enriching pre-existing customer files for its clients and not to use them for any other purpose without the prior and specific consent of the person concerned.
LIVE DATA SOLUTIONS indirectly collects behavioral data:
- that make it possible to determine the actions and behaviors of data subjects when they are users of a partner website;
- which make it possible to determine the best time to send a marketing campaign by the INSTANT MAIL offer.
LIVE DATA SOLUTIONS uses Internet user connection data collected by its partners when accepting the cookie banner on their website. LIVE DATA SOLUTIONS combines this connection data with the opt-in customer and prospect database of its advertising Clients, to send them personalized advertisements in real connection time. In accordance with applicable law, the person concerned by the processing may exercise their right of access, modification and deletion of the data concerning them and have a right to object to the processing of these personal data, by send an email to dpo@livedata-solutions.com or by post to Live Data Solutions SL, 75 calle Ecquador, 08029 Barcelona, Spain.
PURPOSES
Commercial prospecting for its customers through behavioral profiling (data matching).
Categories of data
Tracking of connection data through the use of connection data collected by Partners through the acceptance of the cookie banner of their site and information on the transmission of data and the purposes
Login information (IP address, date and time)
Data source
Data generated by user activity on Partner websites and transmitted to LIVE DATA SOLUTIONS with the consent of the Internet user
Protection of personal data in the context of the protection of personal data.
LIVE DATA SOLUTIONS does not process any sensitive personal data, nor cross-references Data to create it. In addition, no categories or segments of Data are created to target minors under the age of 18.
LIVE DATA SOLUTIONS ensures that in the process of data collection by its Partners, for its benefit and that of its customers, the persons concerned have received clear, accessible and transparent prior information relating to:
- the processing and use of data, and, where applicable, electronic trackers for the benefit of the Partners or Customers of the partners of the collecting entity;
- the transmission of the information collected, and where applicable thanks to the trackers, to LIVE DATA SOLUTIONS as a partner of the collecting entity;
- for the purposes of use by LIVE DATA SOLUTIONS or by LIVE DATA SOLUTIONS' customers (advertisers, etc.) of the data collected, if necessary thanks to trackers, in particular by inserting a link to LIVE DATA SOLUTIONS' Privacy Policy. They will be able to carry out personalized marketing operations in real time;
- the methods of data transfer.
This information is present from the partner's collection form.
LIVE DATA SOLUTIONS also ensures that its Partners have enabled their Site users:
- where applicable, to express their choices in terms of trackers and the processing of Personal Data and the transmission of this data;
- freely and in an informed manner to express their consent for the processing of their data and the transmission of their partners' partners and customers
- the possibility of objecting at any time, in particular by referring to an unsubscribe link.
Finally, LIVE DATA SOLUTIONS ensures that its Partners implement all the confidentiality and security measures necessary to protect its IT system against any unauthorized access, alteration, disclosure or destruction of the Data it has collected, at a minimum, at the same level as LIVE DATA SOLUTIONS. As an indication, the measures put in place can be:
- effective technologies such as encryption through SSL technology; Hashing/encryption of the firewall to prevent intrusion by malicious third parties.
- regular audits on data collection, storage and processing to verify access to Partner's databases and to prevent any unauthorized systems from accessing Partner's systems;
- restrictions on access to the Data collected in compliance with strict confidentiality obligations to which they are subject.
In general, LIVE DATA SOLUTIONS requires its Partners to strictly comply with Law No. 78-17 of 6 January 1978, as amended, relating to information technology, files and freedoms, the Postal and Electronic Communications Code as well as Regulation 679/2016 of 27 April 2016 relating to the protection of personal data.
The data processed may include, but is not limited to, information about the behavior of users of partner sites, such as pages visited, products purchased or viewed, searches performed, interactions with advertisements and marketing campaigns and in particular real-time login information (INSTANT MAIL), as well as targeting data, such as age, gender, geographic location, interests, and purchasing behaviors.
The legal basis for the processing of behavioral data is the consent of the data subjects to the use of technological trackers (cookie banners and other trackers) for the benefit of LIVE DATA SOLUTIONS.
The personal data collected with your consent for the purposes defined at the time of collection (cookie banner consent) will allow the enrichment of LIVE DATA SOLUTIONS' customer databases operating in the following sectors of activity:
- Health and well-being
- Education and training
- Technology and IT
- Financial Services
- Real Estate
- Marketing and Advertising
- Media & Entertainment
- Retail & E-commerce
- Tourism and travel
- Transport and logistics
- Manufacturing
- Energy and environment
- Professional Services
- Public sector and non-profit organizations
- Agriculture and Agri-Food
- Construction and engineering
- Legal Services
- Sports and recreation
- Telecommunications
These data transfers are carried out in accordance with the provisions of the General Data Protection Regulation (GDPR) and applicable laws on the protection of personal data.
The recipients of the data undertake to use the personal data only for the purposes for which they were communicated and to comply with the provisions of the GDPR and the applicable laws on the protection of personal data
LIVE DATA may use subcontractors for certain services.
- Any processor is contractually obliged to process data only on the instructions of LDS, in compliance with the GDPR.
- In the case of a transfer outside the EU, appropriate safeguards (standard contractual clauses, countries with adequacy decision) are required.
- In the event of a data breach, LDS has an alert and notification procedure in place to the relevant partners and even to the supervisory authority if necessary.
- OVH for server hosting
OVH, 2 Rue Kellermann, 59100 Roubaix, France. - Sinch and Isendpro for SMS routing
Sinch, 43 Rue de Dunkerque 75010 Paris
Isendpro, 19 Chemin des Travails, 06800 Cagnes-sur-Mer - Sirdata & Weborama for data qualification
Sirdata, 20 Rue Saint-Fiacre, 75002 Paris, France
Weborama, 36 Rue Raspail, 92300 Levallois-Perret, France
LIVE DATA also works with business partners:
- YSA Conseil: 37B Rue du Sentier, 75002 Paris
- MV Group: Digital Park, 801 Avenue des Champs Blancs, 35510 Cesson-Sévigné, France
In accordance with the legislation in force and more specifically Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals, you have:
- a right of access, rectification,
- deletion,
- instructions (portability or instructions after your death) on your data
- for legitimate reasons.
You can withdraw the consent granted at any time and request the deletion of your data. In any communication that you receive after processing your personal data, you will be informed of your rights with the possibility of either unsubscribing in the event of an email or text message, or contacting the person in charge of the campaign in order to object to the use of your data.
To exercise your rights, you can send your request by post with a copy of your identity document to the following address: LIVE DATA SOLUTIONS – DPO – Calle de l'Ecuador 75, 08029 Barcelona, Spain or by email to the following address: dpo@livedata-solutions.com or via the form at the top of the page.
In the context of these requests, LIVE DATA SOLUTIONS will delete the data in the processed databases and will systematically forward this request to the Partner who provided it with this data for marketing.
The rights can also be exercised directly with the Partner who collected the personal data or with the customer who contacts the person. A response must be provided within 1 month.
In the event of a problem, you can appeal to the competent authority.
In accordance with Article 5e of Regulation 2016/679 of 27 April 2016, personal data are only kept in a form that allows identification for a period that does not exceed the time necessary for the purposes for which they are collected and processed.
For the processing of data on its own behalf in the context of the use of its website, LIVE DATA SOLUTIONS stores the data for the time necessary to achieve the intended purpose or until the right to object is exercised.
For the data transmitted by the first-time collectors, LIVE DATA deletes the data each month in order to replace it with the new data received. Data deliveries contain data that has been collected in the last 3 years or whose last contact (click, transaction) was less than 3 years ago.
In the case of processing involving the provision of its Clients' data to LIVE DATA SOLUTIONS, the data is destroyed according to the client's instructions.
To do this, LIVE DATA SOLUTIONS has defined a strict policy for the security and confidentiality of personal data.
LIVE DATA SOLUTIONS staff with access to data are regularly made aware of the security of personal data and more generally of IT security.
Thus, user authentication, authorisation management and workstation security follow strict rules.
An IT charter signed by all the staff includes all these points.
The protection of the information system is our priority. The data is stored on our servers at OVH, 2 Rue Kellermann, 59100 Roubaix, France.
Our infrastructure is managed by our administrators who control all the security conditions ensuring total control of the data entrusted to us. Regular maintenance operations are carried out and we have a backup system.
The physical security of the premises is ensured by remote monitoring devices and the data is kept in a secure environment with restricted access.
All our data transfers are done via secure protocols such as HTTPS, SFTP or CFT. These protocols ensure data encryption and for CFT, additional compression.
In the event of a data breach, a procedure has been put in place to notify our Partners as quickly as possible and to document the elements necessary to inform the supervisory authority if necessary.
In April 2019, LIVE DATA SOLUTIONS was one of the first companies to obtain the Privacy Protection Pact label, which confirms its commitment to the respect and security of personal data. Click here to learn more.
LIVE DATA SOLUTIONS also holds the CYBERVADIS certification, renewed every year, in order to guarantee the respect of confidentiality and the resilience of personal data for its customers.
This policy is updated regularly (last updated: 05/01/2026).
Any changes will be published and dated.
LDS has appointed a DPO who can be reached at dpo@livedata-solutions.com for any questions relating to data protection.